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Porsche Design Chronograph 1 – 1975 Limited Edition

Una máquina del tiempo sin nostalgia

El nuevo Porsche Design Chronograph 1 – 1975 Limited Edition demuestra por qué esta marca merece más atención en el mundo relojero: diseño industrial puro, materiales de avanzada y sin...

Una máquina del tiempo sin nostalgia

El nuevo Porsche Design Chronograph 1 – 1975 Limited Edition demuestra por qué esta marca merece más atención en el mundo relojero: diseño industrial puro, materiales de avanzada y sin...

Cartier: ¿Qué hay detrás del éxito?

Cartier: ¿Qué hay detrás del éxito?

Cartier ha superado a Omega y se consolida como la segunda marca de relojes más importante del mundo. Analizamos los tres pilares de su éxito: boutiques como templos de fidelización,...

Cartier: ¿Qué hay detrás del éxito?

Cartier ha superado a Omega y se consolida como la segunda marca de relojes más importante del mundo. Analizamos los tres pilares de su éxito: boutiques como templos de fidelización,...

Revisitando el valor del "Swiss Made"

Revisiting the value of "Swiss Made"

For decades, the "Swiss Made" seal was synonymous with excellence, tradition, and prestige. But in the age of hyperconnected and demanding consumers, that allure is beginning to fade. This article...

Revisiting the value of "Swiss Made"

For decades, the "Swiss Made" seal was synonymous with excellence, tradition, and prestige. But in the age of hyperconnected and demanding consumers, that allure is beginning to fade. This article...

La paradoja Breguet

250 Years Later: The Breguet Paradox

Breguet celebrates its 250th anniversary with a technically impeccable watch, yet disconnected from the present. A brand that invented the tourbillon today seems to live in eternal homage to itself....

250 Years Later: The Breguet Paradox

Breguet celebrates its 250th anniversary with a technically impeccable watch, yet disconnected from the present. A brand that invented the tourbillon today seems to live in eternal homage to itself....

El viaje sin fin: Las 3 etapas del coleccionismo

The Endless Journey: The 3 Stages of Collecting

A personal reflection on the journey most watch collectors go through. From the anxiety of accumulating to the serenity of enjoying without owning everything. The journey of collecting, more than...

The Endless Journey: The 3 Stages of Collecting

A personal reflection on the journey most watch collectors go through. From the anxiety of accumulating to the serenity of enjoying without owning everything. The journey of collecting, more than...

Royal Oak Perpetual Calendar "150Th Anniversary"

The Skeleton Clock Pandemic

In recent years, the obsession with showing the inner workings of watches has unleashed an avalanche of skeletonized designs that prioritize visual impact over elegance. What began as a technical...

The Skeleton Clock Pandemic

In recent years, the obsession with showing the inner workings of watches has unleashed an avalanche of skeletonized designs that prioritize visual impact over elegance. What began as a technical...

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