Volume 1

      Some stories include insights into the eternal relationship between cars, watches, and pop culture, an engaging and entertaining conversation with a senior Seiko executive, our 2023 LOFT Awards for the watch industry, the LOFT Brand Ranking, and much more.

      FEATURED ARTICLES

      From LOFT Magazine

      LOFT Awards 2023

      “We're not at the Grand Prix de la Haute Horlogerie, nor at the Only Watch auction. Here at LOFT, we're driven by passion, without compromise, and that's why we hold our LOFT Awards every year, where we honor the best watches, brands, and personalities of the year, chosen by the entire LOFT team based on the anguish each of us feels at not being able to own them.”

      READ ARTICLE

      Pop culture and its impact on today's watchmaking

      Pop culture, from film to music, has left its mark on the world of luxury watches, influencing designs, celebrity collaborations, and the popularity of certain brands and models.

      READ ARTICLE

      Worldwide Shipping

      If you want to purchase from outside Chile, use the WhatsApp button to coordinate your purchase in USD with one of our representatives.