Blog
Revisiting the value of "Swiss Made"
For decades, the "Swiss Made" seal was synonymous with excellence, tradition, and prestige. But in the age of hyperconnected and demanding consumers, that allure is beginning to fade. This article...
Revisiting the value of "Swiss Made"
For decades, the "Swiss Made" seal was synonymous with excellence, tradition, and prestige. But in the age of hyperconnected and demanding consumers, that allure is beginning to fade. This article...
250 Years Later: The Breguet Paradox
Breguet celebrates its 250th anniversary with a technically impeccable watch, yet disconnected from the present. A brand that invented the tourbillon today seems to live in eternal homage to itself....
250 Years Later: The Breguet Paradox
Breguet celebrates its 250th anniversary with a technically impeccable watch, yet disconnected from the present. A brand that invented the tourbillon today seems to live in eternal homage to itself....
The Endless Journey: The 3 Stages of Collecting
A personal reflection on the journey most watch collectors go through. From the anxiety of accumulating to the serenity of enjoying without owning everything. The journey of collecting, more than...
The Endless Journey: The 3 Stages of Collecting
A personal reflection on the journey most watch collectors go through. From the anxiety of accumulating to the serenity of enjoying without owning everything. The journey of collecting, more than...
The Skeleton Clock Pandemic
In recent years, the obsession with showing the inner workings of watches has unleashed an avalanche of skeletonized designs that prioritize visual impact over elegance. What began as a technical...
The Skeleton Clock Pandemic
In recent years, the obsession with showing the inner workings of watches has unleashed an avalanche of skeletonized designs that prioritize visual impact over elegance. What began as a technical...
The watch is the new Haute Couture
Gone are the days when suits and dresses were the true stars of the red carpet. Today, the undisputed star is the watch. In this article, we analyze how fine...
The watch is the new Haute Couture
Gone are the days when suits and dresses were the true stars of the red carpet. Today, the undisputed star is the watch. In this article, we analyze how fine...
Switzerland paying the price
Swiss exports are expected to continue to decline in 2025, hit by global economic tensions, new tariffs, and a weakening Chinese market. While Rolex continues to consolidate its dominance, brands...
Switzerland paying the price
Swiss exports are expected to continue to decline in 2025, hit by global economic tensions, new tariffs, and a weakening Chinese market. While Rolex continues to consolidate its dominance, brands...
Worldwide Shipping
If you want to purchase from outside Chile, use the WhatsApp button to coordinate your purchase in USD with one of our representatives.