Blog
The LOFT Awards 2024
Once again, our watch awards ceremony, the LOFT Awards, is here, highlighting the best, worst, and most exciting aspects of the watch world. From iconic brands to the most unusual...
The LOFT Awards 2024
Once again, our watch awards ceremony, the LOFT Awards, is here, highlighting the best, worst, and most exciting aspects of the watch world. From iconic brands to the most unusual...
Our watchmaking letter to Santa Claus
This year, at LOFT, we're ahead of schedule with our Santa wish list. Why? Because we all know watches are the perfect gift, especially when they come from Santa himself....
Our watchmaking letter to Santa Claus
This year, at LOFT, we're ahead of schedule with our Santa wish list. Why? Because we all know watches are the perfect gift, especially when they come from Santa himself....
The Gift Guide for Stylish Old People
In times when connections matter more than ever, we believe this is the perfect time to surprise our elders with gifts that combine style and quality. Because at LOFT, we...
The Gift Guide for Stylish Old People
In times when connections matter more than ever, we believe this is the perfect time to surprise our elders with gifts that combine style and quality. Because at LOFT, we...
We became watch technicians
Our followers asked for it, and here we are: an article dedicated to breaking down the secrets of watches in a simple and entertaining way. From how they work to...
We became watch technicians
Our followers asked for it, and here we are: an article dedicated to breaking down the secrets of watches in a simple and entertaining way. From how they work to...
The shareholder is killing the clock
The watch industry faces a dilemma: the pressure for immediate shareholder returns is killing the soul of watches. Between overproduction, unattainable prices, and a lack of innovation, collectors are demanding...
The shareholder is killing the clock
The watch industry faces a dilemma: the pressure for immediate shareholder returns is killing the soul of watches. Between overproduction, unattainable prices, and a lack of innovation, collectors are demanding...
The best watchmaking ads
In the prehistory of the 20th century, much of the information that reached customers was delivered through print media. Specialized magazines, newspapers, catalogs, and pamphlets bore witness to a century...
The best watchmaking ads
In the prehistory of the 20th century, much of the information that reached customers was delivered through print media. Specialized magazines, newspapers, catalogs, and pamphlets bore witness to a century...
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