Blog

The TAG Heuer Autavia
The Autavia watches, reintroduced in 2017 and 2019, form a standalone collection of models that feature the versatility, robustness, and reliability that characterized the original Autavia watches produced in the...
The TAG Heuer Autavia
The Autavia watches, reintroduced in 2017 and 2019, form a standalone collection of models that feature the versatility, robustness, and reliability that characterized the original Autavia watches produced in the...

Videoblog: Summer Clocks
Daniel Pinto and Fernando Aldea discuss the best summer watches. What makes a watch a good choice for this time of year? Which are our favorites, and which ones spend...
Videoblog: Summer Clocks
Daniel Pinto and Fernando Aldea discuss the best summer watches. What makes a watch a good choice for this time of year? Which are our favorites, and which ones spend...

Collector's Guide: Seiko 6138 Chronograph
The 1970s were a golden age for mechanical chronographs. From the iconic racing chronographs produced by Heuer to the austere military chronographs produced by Hamilton, Precista, and CWC, the decade...
Collector's Guide: Seiko 6138 Chronograph
The 1970s were a golden age for mechanical chronographs. From the iconic racing chronographs produced by Heuer to the austere military chronographs produced by Hamilton, Precista, and CWC, the decade...

The Loft Launch Event: Watches and Camaraderie
Last Thursday, January 9th, together with a select group of enthusiasts and collectors, we officially launched our ELLOFT.CL community. On Thursday, January 9th, at 7:30 PM, we met at the...
The Loft Launch Event: Watches and Camaraderie
Last Thursday, January 9th, together with a select group of enthusiasts and collectors, we officially launched our ELLOFT.CL community. On Thursday, January 9th, at 7:30 PM, we met at the...

New dark grey variation of the Classic Worldtim...
Frederique Constant introduced two new variations with a stunning grey dial. The FC Worldtimer is a must-have for many fans of the brand who want to know the time anywhere...
New dark grey variation of the Classic Worldtim...
Frederique Constant introduced two new variations with a stunning grey dial. The FC Worldtimer is a must-have for many fans of the brand who want to know the time anywhere...
Our Favorites of 2019
The El Loft team has chosen their Top 5 picks for this year. Will they be among your favorites? Another year has come and gone, a year full of social...
Our Favorites of 2019
The El Loft team has chosen their Top 5 picks for this year. Will they be among your favorites? Another year has come and gone, a year full of social...
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