Blog
The Underwater Giant: A look at the legendary O...
There was once a time when wristwatches were an essential part of a professional diver's toolkit. The ability to measure dive intervals and monitor these times at great depths gave...
The Underwater Giant: A look at the legendary O...
There was once a time when wristwatches were an essential part of a professional diver's toolkit. The ability to measure dive intervals and monitor these times at great depths gave...
Portugieser Chronograph with in-house caliber a...
Last January, IWC Schaffhausen presented a revamped version of the Portugieser Chronograph. The iconic design remains unchanged. However, inside, a movement from the 69000 caliber family, manufactured in-house by IWC,...
Portugieser Chronograph with in-house caliber a...
Last January, IWC Schaffhausen presented a revamped version of the Portugieser Chronograph. The iconic design remains unchanged. However, inside, a movement from the 69000 caliber family, manufactured in-house by IWC,...
Videoblog: The industry today
In this episode, Daniel Pinto and Fernando Aldea discuss the current state of the watch industry, the decisions of major brands, the halt in production, the postponement of events and...
Videoblog: The industry today
In this episode, Daniel Pinto and Fernando Aldea discuss the current state of the watch industry, the decisions of major brands, the halt in production, the postponement of events and...
Videoblog: Special Chapter
In this episode, Daniel Pinto and Fernando Aldea invite the community of El Loft users and customers to gather around our online community and spend these days of confinement and...
Videoblog: Special Chapter
In this episode, Daniel Pinto and Fernando Aldea invite the community of El Loft users and customers to gather around our online community and spend these days of confinement and...
Myths and truths about watch cleaning: Tips dur...
It's often a topic of heated discussion at every meeting of horological geeks. Everyone claims to have the magic recipe, the one that fixes scratches, makes steel shine, maintains water...
Myths and truths about watch cleaning: Tips dur...
It's often a topic of heated discussion at every meeting of horological geeks. Everyone claims to have the magic recipe, the one that fixes scratches, makes steel shine, maintains water...
The best ads
In the prehistory of the 20th century, much of the information that reached customers was delivered through print media. Specialized magazines, newspapers, catalogs, and pamphlets bore witness to a century...
The best ads
In the prehistory of the 20th century, much of the information that reached customers was delivered through print media. Specialized magazines, newspapers, catalogs, and pamphlets bore witness to a century...
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