Blog
LOFT present at the Only Watch 2021 auction
Just as it has for the past nine years since its inception, the Only Watch Foundation, sponsored by none other than Prince Albert II of Monaco, held its annual auction...
LOFT present at the Only Watch 2021 auction
Just as it has for the past nine years since its inception, the Only Watch Foundation, sponsored by none other than Prince Albert II of Monaco, held its annual auction...
The resurrection of an icon: Walk in style with...
In 1970, Hamilton introduced the world's first digital watch to an incredulous public. More than 50 years later, the brand celebrates the belief in the incredible with the Hamilton PSR...
The resurrection of an icon: Walk in style with...
In 1970, Hamilton introduced the world's first digital watch to an incredulous public. More than 50 years later, the brand celebrates the belief in the incredible with the Hamilton PSR...
Meet the WristMac: Seiko-Apple smartwatch ready...
Last Monday, November 22nd, news broke that Comic Connect would be auctioning a quartz Seiko with estimates between $25,000 and $50,000. The reason for this estimate is that this isn't...
Meet the WristMac: Seiko-Apple smartwatch ready...
Last Monday, November 22nd, news broke that Comic Connect would be auctioning a quartz Seiko with estimates between $25,000 and $50,000. The reason for this estimate is that this isn't...
GPHG Awards 2021
Last Thursday, November 4th, the winners of the 2021 Grand Prix d'Horlogerie de Genève (GPHG) were announced, an essential event that this year brought us some great surprises.
GPHG Awards 2021
Last Thursday, November 4th, the winners of the 2021 Grand Prix d'Horlogerie de Genève (GPHG) were announced, an essential event that this year brought us some great surprises.
Q&A: Stefano Massu
Stefano Massú isn't just a great person; he's a great friend of LOFT. As such, he was willing to do a photoshoot for our team, using several of the models...
Q&A: Stefano Massu
Stefano Massú isn't just a great person; he's a great friend of LOFT. As such, he was willing to do a photoshoot for our team, using several of the models...
Video Blog | Favorite F1 Watches
In this episode, Daniel Pinto introduces us to the LOFT team's favorite watches currently adorning the wrists of drivers in the 2021 Formula 1 championship.
Video Blog | Favorite F1 Watches
In this episode, Daniel Pinto introduces us to the LOFT team's favorite watches currently adorning the wrists of drivers in the 2021 Formula 1 championship.
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