Blog

The new faces of gold
Gold is back, baby! That's right, a true gold rush is what we're experiencing in 2021 within the watchmaking world. A material that years ago ceded its reign to cold...
The new faces of gold
Gold is back, baby! That's right, a true gold rush is what we're experiencing in 2021 within the watchmaking world. A material that years ago ceded its reign to cold...

The history of the Panerai Radiomir
In 1916, while developing its diving instruments, the company discovered a very special compound, which it called Radiomir, a fine radium-based compound that provided an incredible glow in the dark.
The history of the Panerai Radiomir
In 1916, while developing its diving instruments, the company discovered a very special compound, which it called Radiomir, a fine radium-based compound that provided an incredible glow in the dark.

Video Blog | Watchmaking Christmas Wishes
In this episode, Daniel Pinto and Fernando Aldea finally reunite after a long time—with all the necessary pandemic precautions—to tell us what their dream gifts would be this Christmas.
Video Blog | Watchmaking Christmas Wishes
In this episode, Daniel Pinto and Fernando Aldea finally reunite after a long time—with all the necessary pandemic precautions—to tell us what their dream gifts would be this Christmas.

LOFT at Festival of Speed 2021
On December 4th, the 2021 edition of the Festival of Speed event took place, organized by our friends at Cars & Coffee, who invited us to share a day of...
LOFT at Festival of Speed 2021
On December 4th, the 2021 edition of the Festival of Speed event took place, organized by our friends at Cars & Coffee, who invited us to share a day of...

The watches we wear most in 2021
This year, and for the first time, we want to share with you the watches we, the LOFT team members, wore the most during 2021. You'll find an eclectic group...
The watches we wear most in 2021
This year, and for the first time, we want to share with you the watches we, the LOFT team members, wore the most during 2021. You'll find an eclectic group...

Blancpain marks the beginning of the Chinese ye...
Blancpain celebrates the 2022 Lunar New Year by unveiling a new edition of its Calendrier Chinois Traditionnel. Crafted in platinum and limited to fifty pieces, this watch features the lunisolar...
Blancpain marks the beginning of the Chinese ye...
Blancpain celebrates the 2022 Lunar New Year by unveiling a new edition of its Calendrier Chinois Traditionnel. Crafted in platinum and limited to fifty pieces, this watch features the lunisolar...
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