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El accionista está matando al reloj

The shareholder is killing the clock

The watch industry faces a dilemma: the pressure for immediate shareholder returns is killing the soul of watches. Between overproduction, unattainable prices, and a lack of innovation, collectors are demanding...

The shareholder is killing the clock

The watch industry faces a dilemma: the pressure for immediate shareholder returns is killing the soul of watches. Between overproduction, unattainable prices, and a lack of innovation, collectors are demanding...

Aviso IWC

The best watchmaking ads

In the prehistory of the 20th century, much of the information that reached customers was delivered through print media. Specialized magazines, newspapers, catalogs, and pamphlets bore witness to a century...

The best watchmaking ads

In the prehistory of the 20th century, much of the information that reached customers was delivered through print media. Specialized magazines, newspapers, catalogs, and pamphlets bore witness to a century...

Relojes de mieeedo

Scary clocks

If you thought getting a Daytona in the middle of a pandemic was the scariest thing ever, wait until you see the watches we're bringing you in this special Halloween...

Scary clocks

If you thought getting a Daytona in the middle of a pandemic was the scariest thing ever, wait until you see the watches we're bringing you in this special Halloween...

¿Qué reloj usaría tu superhéroe favorito?

What watch would your favorite superhero wear?

If you've ever wondered which watch would perfectly match your favorite superhero, this post is for you. From Batman to Iron Man, we explore the models that best reflect the...

What watch would your favorite superhero wear?

If you've ever wondered which watch would perfectly match your favorite superhero, this post is for you. From Batman to Iron Man, we explore the models that best reflect the...

Valles relojeros de Suiza: Un viaje a la cuna del tiempo

Switzerland's Watchmaking Valleys: A Journey to...

Beaches and a tan? Nah, that's for the rest of us. If you're really into luxury, your Instagram should be brimming with photos of yourself in the Alps with an...

Switzerland's Watchmaking Valleys: A Journey to...

Beaches and a tan? Nah, that's for the rest of us. If you're really into luxury, your Instagram should be brimming with photos of yourself in the Alps with an...

Cómo revivir una marca desde sus cenizas

How to revive a brand from the ashes

Revitalizing a watch brand is a challenge that some have successfully overcome. From Doxa, with its legacy in marine exploration, to H. Moser, which boldly reinvents itself, these brands have...

How to revive a brand from the ashes

Revitalizing a watch brand is a challenge that some have successfully overcome. From Doxa, with its legacy in marine exploration, to H. Moser, which boldly reinvents itself, these brands have...

Worldwide Shipping

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