Grand Seiko kicks off 2025 with a gem: the new SBGH368
Daniel PintoGrand Seiko hasn't wasted any time in 2025 and has already launched a watch that promises to become an icon: the new SBGH368. This model not only pays homage to the brand's history but also introduces innovations that make it even more exclusive and covetable.
What makes the SBGH368 so special?
First, its design. This model uses the historic 62 GS case, one of Grand Seiko's most iconic models. But what's truly striking is the material: rose gold. Until now, this case had not been produced regularly in this metal, making it a milestone for the brand. Another significant change is its movement. Instead of the traditional Spring Drive, this watch incorporates an automatic High Beat movement with an impressive level of precision and decoration. It's one of the most advanced movements Seiko has ever made, positioning it as a true technical luxury.
As if that weren't enough, the dial is simply a work of art. Inspired by the cherry blossoms in Japan, the Cherry Blossoms design combines creamier tones, creating a visual texture that seems alive. It's a detail that evokes Japanese spring and summer, lending the watch an elegant and poetic character. And while this model clearly falls into the dress watch category, it features 100 meters of water resistance, an added bonus that offers peace of mind to those looking for a luxurious yet functional watch in any situation.
A price for true collectors
The SBGH368 is priced at $31,200, which certainly places it in the luxury category. Although it is not a limited-edition watch, its production will be limited, ensuring its exclusivity. Its success is virtually assured in key markets such as Japan and the United States, where Grand Seiko has a passionate fan base. This model comes with an alligator strap with a triple deployant and a screw-down crown, reinforcing its sophisticated character and great attention to detail.
The Grand Seiko SBGH368 is a statement of authority for the brand in the fine watchmaking segment. It not only retains its classic DNA but also dares to innovate with cutting-edge materials and movements. The combination of an iconic case with a High Beat movement and a unique dial make it a timepiece that won't go unnoticed.
Grand Seiko has started the year with a bang, and this model is proof that the brand continues to raise the bar for Japanese watchmaking. It's undoubtedly a launch that will be talked about a lot in the coming months.
