Blog

Blancpain celebrates the 70th anniversary of th...
The next 12 months will be packed with exclusive experiences and watches, centered around three key numbers: 70, 20, and 10. The 70 refers to the 70th anniversary of the...
Blancpain celebrates the 70th anniversary of th...
The next 12 months will be packed with exclusive experiences and watches, centered around three key numbers: 70, 20, and 10. The 70 refers to the 70th anniversary of the...

2+1 Recommended by LOFT: Podcasters Special
In this edition, we highlight the accounts of our favorite podcast creators, from the biggest names to some who are just starting out but are coming with a bang.
2+1 Recommended by LOFT: Podcasters Special
In this edition, we highlight the accounts of our favorite podcast creators, from the biggest names to some who are just starting out but are coming with a bang.

LOFT Awards 2022: Part 2
In this article, we present the good, the bad, and the ugly of the watchmaking world in 2022. It was a truly spectacular year in terms of launches, with an...
LOFT Awards 2022: Part 2
In this article, we present the good, the bad, and the ugly of the watchmaking world in 2022. It was a truly spectacular year in terms of launches, with an...

2+1 Recommended by LOFT: Soccer Special
In LOFT's 2+1, we're showcasing IG accounts that you're sure to enjoy for their watch-related content. We're also highlighting an additional account not related to watchmaking, but one of our...
2+1 Recommended by LOFT: Soccer Special
In LOFT's 2+1, we're showcasing IG accounts that you're sure to enjoy for their watch-related content. We're also highlighting an additional account not related to watchmaking, but one of our...

LOFT Awards 2022: Part 1
In this article, we present the good, the bad, and the ugly of the watchmaking world in 2022. It was a truly spectacular year in terms of launches, with an...
LOFT Awards 2022: Part 1
In this article, we present the good, the bad, and the ugly of the watchmaking world in 2022. It was a truly spectacular year in terms of launches, with an...

BR-X5: From the cockpit to the wrist
Continuing Bell & Ross’ aeronautical heritage and visual signature of the “circle within a square”, the BR‐X5 adds a new chapter to the history of the BR 05 collection.
BR-X5: From the cockpit to the wrist
Continuing Bell & Ross’ aeronautical heritage and visual signature of the “circle within a square”, the BR‐X5 adds a new chapter to the history of the BR 05 collection.
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