Geneva Watch Days 2022
Fernando AldeaFollowing the success of its first two editions, the Geneva show returns with a host of activities at its Quai du Mont Blanc pavilion: guided tours and panel discussions will delight fine watchmaking enthusiasts. Stay tuned for more at LOFT.
Horology Open House: August 29 - September 1
Following an official opening under the auspices of the City and Canton of Geneva today, Monday, August 29th, the pavilion will be open to the public every day from Tuesday, August 30th to Thursday, September 1st, inclusive, from 1:00 p.m. to 6:00 p.m. Everyone will be able to discover the latest creations from participating brands through some fifty showcases.
And for those who wish to benefit from an expert's perspective, a guided tour of the exhibition is offered daily at 1:00 PM. WorldTempus.com journalists will conduct a daily report from their boat moored on the lake near the tent, summarizing all the highlights of the show for those unable to attend. Several private parties are also planned, such as a cocktail party with a backgammon tournament on the 30th and an evening hosted by the renowned watch magazine "GMT" the following day.

The debates will be moderated by Wei Koh, industry expert and founder of the media outlets "Revolution" and "The Rake" . After an initial panel discussion entitled "Watches, the New Asset Class " for the press and brands, the program opens to the general public on August 29 at 3:30 p.m. On August 30, at 5:00 p.m., Felix Baumgartner, Max Büsser, Denis Flageollet, Vianney Halter, Rexhep Rexhepi, and Kari Voutilainen will discuss the rise of independent watch brands. The following day, also at 5:00 p.m., Jean-Christophe Babin, Fabrizio Bunomassa Stigliani, Auro Montanari, Laurent Picciotto, Antoine Pin, and Ahmed "Shary" Rahman will share their views on the iconization process, using the example of Bulgari's Octo Finissimo . And finally, on September 1st at 4:00 PM, the debate will focus on the emergence of a new generation of leaders, featuring the examples of Benjamin Arabov, Jean Arnault, Victoire Halter, Benjamin Kuffer, and Alexandre Mille—the next generation of watchmakers.

Whether you're simply curious or a seasoned collector, don't hesitate. Only once a year is it possible to see the wonders of 33 prestigious brands under one tent in the heart of Geneva. It's also rare to be able to hear and meet the people who make the news in watchmaking. Geneva Watch Days 2022: here we come!


This week's 3 public events at a glance:
• Tuesday, August 30, 5:00 PM: "Legends of Independent Watchmaking"
• Wednesday, August 31, 5:00 PM: "Bvlgari Octo Finissimo, the new icon"
• Thursday, September 1, 4:00 PM: "New Generation Watchmaking Leadership"
Pavilion open to the public from Tuesday, August 30 to Thursday, September 1, from 1:00 p.m. to 6:00 p.m. Guided tours available upon registration at 1:00 p.m.
Exhibiting brands: Breitling, Bulgari, De Bethune, H. Moser & Cie, MB&F, Ulysse Nardin, Urwerk, Jacob & Co, Arnold & Son, Corum, Doxa, Frederique Constant Group, Greubel Forsey, Maurice Lacroix, Oris, Phillips, Reuge, Alpina, Angelus, Atelier de Monaco, Bianchet, Czapek, Louis Erard, Beauregard, Byrne, Chaykin, Hautlence, HYT, Krayon, Claude Meylan.
More information on the official Geneva Watch Days website.