Blog
Our 5 collectible Seikos
We asked each of the LOFT team members about their favorite Seiko. From innovative chronographs to oddly shaped dive watches, and classic Japanese elegance, each chose the Seiko closest to...
Our 5 collectible Seikos
We asked each of the LOFT team members about their favorite Seiko. From innovative chronographs to oddly shaped dive watches, and classic Japanese elegance, each chose the Seiko closest to...
TAG Heuer joins Netflix in "The Gray Man"
The Swiss luxury watch brand has announced a collaboration with Netflix for Joe and Anthony Russo's new film, "The Gray Man," starring Ryan Gosling, TAG Heuer ambassador and face of...
TAG Heuer joins Netflix in "The Gray Man"
The Swiss luxury watch brand has announced a collaboration with Netflix for Joe and Anthony Russo's new film, "The Gray Man," starring Ryan Gosling, TAG Heuer ambassador and face of...
Gérald Genta and the 50th anniversary of the Ro...
In this episode, Daniel tells us the story of this transcendental piece, its features and innovations, as well as the story of its creator, the legendary and immortal Gérald Genta.
Gérald Genta and the 50th anniversary of the Ro...
In this episode, Daniel tells us the story of this transcendental piece, its features and innovations, as well as the story of its creator, the legendary and immortal Gérald Genta.
2+1 Recommended by LOFT
In this new installment of 2+1, we recommend these great Instagram accounts, favorites of the LOFT team and the watchmaking community.
2+1 Recommended by LOFT
In this new installment of 2+1, we recommend these great Instagram accounts, favorites of the LOFT team and the watchmaking community.
The new 1815 Rattrapante by A. Lange & Söhne
A. Lange & Söhne expands its 1815 watch family with a new model featuring the most ambitious watchmaking complication: the split-seconds chronograph. Now with a platinum case and limited to...
The new 1815 Rattrapante by A. Lange & Söhne
A. Lange & Söhne expands its 1815 watch family with a new model featuring the most ambitious watchmaking complication: the split-seconds chronograph. Now with a platinum case and limited to...
Meeting the Master
In the more than 100 years since the first wristwatch was launched, there has been only one watch designer known by his own name beyond the brands he worked for.
Meeting the Master
In the more than 100 years since the first wristwatch was launched, there has been only one watch designer known by his own name beyond the brands he worked for.
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