Blog
New Chronomat GMT 40 and "Super" 38
Breitling has just unveiled its latest additions to the Chronomat family—the Chronomat Automatic GMT 40 and Super Chronomat Automatic 38—two new models with attributes that go beyond the ability to...
New Chronomat GMT 40 and "Super" 38
Breitling has just unveiled its latest additions to the Chronomat family—the Chronomat Automatic GMT 40 and Super Chronomat Automatic 38—two new models with attributes that go beyond the ability to...
2+1 Recommended by LOFT
In this new installment of 2+1, we recommend these great Instagram accounts, favorites of the LOFT team and the watchmaking community.
2+1 Recommended by LOFT
In this new installment of 2+1, we recommend these great Instagram accounts, favorites of the LOFT team and the watchmaking community.
Daniel Pinto talks about LOFT with ISSUE
Daniel Pinto, founding partner of LOFT, was interviewed by ISSUE, a Chilean media outlet specializing in fashion, beauty, and refined lifestyle. Below are exclusive details from the interview.
Daniel Pinto talks about LOFT with ISSUE
Daniel Pinto, founding partner of LOFT, was interviewed by ISSUE, a Chilean media outlet specializing in fashion, beauty, and refined lifestyle. Below are exclusive details from the interview.
The Longines Master Collection 190th Anniversary
Without a doubt, Longines is a watchmaking house steeped in tradition. A long, continuous, and rich history inexorably stems from it. A 190-year history that has taken the brand to...
The Longines Master Collection 190th Anniversary
Without a doubt, Longines is a watchmaking house steeped in tradition. A long, continuous, and rich history inexorably stems from it. A 190-year history that has taken the brand to...
Is Seiko still the best value proposition?
As you well know, at LOFT we are die-hard fans of the Japanese giant. Our entire collecting journey has been accompanied by great SEIKO diving watches, and besides their iconic...
Is Seiko still the best value proposition?
As you well know, at LOFT we are die-hard fans of the Japanese giant. Our entire collecting journey has been accompanied by great SEIKO diving watches, and besides their iconic...
Jaeger-LeCoultre introduces its new ambassador,...
Jaeger-LeCoultre has just appointed Anya Taylor-Joy as its ambassador for the House, debuting a short video titled "A Call of the Heart," based on a symbolic phone call welcoming her...
Jaeger-LeCoultre introduces its new ambassador,...
Jaeger-LeCoultre has just appointed Anya Taylor-Joy as its ambassador for the House, debuting a short video titled "A Call of the Heart," based on a symbolic phone call welcoming her...
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