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Watchmaking Predictions 2024
2024 Predictions: Restructuring in the watch industry with mergers and acquisitions, adapted marketing strategies, and a resurgence of interest in vintage watches from the 1980s and 1990s.
Watchmaking Predictions 2024
2024 Predictions: Restructuring in the watch industry with mergers and acquisitions, adapted marketing strategies, and a resurgence of interest in vintage watches from the 1980s and 1990s.
Retro Post: Omega unveils the Speedmaster Moonw...
In early 2019, Omega announced the long-awaited return of its iconic Caliber 321. Shortly after, in July of the same year, the Swiss watchmaker unveiled the first new watch to...
Retro Post: Omega unveils the Speedmaster Moonw...
In early 2019, Omega announced the long-awaited return of its iconic Caliber 321. Shortly after, in July of the same year, the Swiss watchmaker unveiled the first new watch to...
From the magazine: LOFT Awards 2023
We're not here at the Grand Prix de la Haute Horlogerie, nor at the Only Watch auction. Here at LOFT, we're driven by passion, without compromise, and that's why we...
From the magazine: LOFT Awards 2023
We're not here at the Grand Prix de la Haute Horlogerie, nor at the Only Watch auction. Here at LOFT, we're driven by passion, without compromise, and that's why we...
Pop culture and its impact on today's watchmaking
We explore the growing trend toward smaller watches in 2023, analyzing how aesthetic and functional preferences are reshaping the market, bringing the pendulum back from the gigantic watches of the...
Pop culture and its impact on today's watchmaking
We explore the growing trend toward smaller watches in 2023, analyzing how aesthetic and functional preferences are reshaping the market, bringing the pendulum back from the gigantic watches of the...
2023: The great resurgence of small watches
We explore the growing trend toward smaller watches in 2023, analyzing how aesthetic and functional preferences are reshaping the market, bringing the pendulum back from the gigantic watches of the...
2023: The great resurgence of small watches
We explore the growing trend toward smaller watches in 2023, analyzing how aesthetic and functional preferences are reshaping the market, bringing the pendulum back from the gigantic watches of the...
What 2023 has left us
The 2023 clock continued to tick silently but diligently, and today, finally removed from the distortion generated by the pandemic, the watch industry seems to have returned to its "normal"...
What 2023 has left us
The 2023 clock continued to tick silently but diligently, and today, finally removed from the distortion generated by the pandemic, the watch industry seems to have returned to its "normal"...
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