The Loft Launch Event: Watches and Camaraderie
LOFTLast Thursday, January 9th, together with a select group of fans and collectors, we officially launched our ELLOFT.CL community.
On Thursday, January 9th at 7:30 pm, we met at the Gallery jewelry store –Local 105 B, Isidora 3000, Hotel W– to share an afternoon full of fine watches and an entertaining discussion about collecting trends. Daniel Goñi , Managing Director of Luxe, gave a lively and interesting presentation on some interesting facts about the auction world in 2019 and the latest winners of the GPHG (Grand Prix de Horologie de Genève) awards.
Great friends and their guests enjoyed an entertaining sunset where we shared a few drinks, raffled off a fantastic vintage 70s watch , had extraordinary pieces on display—some already on the wrists of their new owners—and took advantage of the opportunity to officially launch El Loft , our community of fans eager to share their passion and create bonds around watchmaking and valuable objects.
Community + Luxury + Sustainability = The Loft
We developed this platform to exchange knowledge and products in a safe, simple, and highly entertaining way! At El Loft, we honor the heritage of brands and extend the lifecycle of luxury goods sustainably .
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