The Big Bang Unico Nespresso Origin by Hublot: Where Sustainability Meets Luxury
Fernando AldeaInnovation in luxury watchmaking meets sustainability in the latest collaboration between Hublot and Nespresso, introducing the first watch made from recycled coffee capsules.
https://youtu.be/l7FO6s0fwD8In a world increasingly aware of the environmental impact of mass production, luxury brands are looking for ways to stand out not only for their design and quality, but also for their commitment to sustainability. Hublot, one of the boldest and most recognized brands in the world of luxury watchmaking, has decided to address this challenge in a way no one expected: by joining forces with Nespresso to create a watch made from recycled materials.
The Big Bang Unico Nespresso Origin is a testament to innovation and commitment to sustainability. This is the first watch in the world made with recycled aluminum Nespresso capsules and coffee grounds. The case, bezel, crown, and push-piece are all made from recycled aluminum. In fact, a remarkable 28% of the aluminum composite used in the case comes from Nespresso coffee capsules, a striking detail that highlights Hublot and Nespresso's dedication to material reuse.
It's not just the metal from Nespresso capsules that has found a new purpose in this watch. The coffee grounds from the capsules have been transformed into the watch straps. The strap is composed of 4.1% coffee grounds and 8.2% recycled white rubber. An additional strap made of 100% recycled fabric, composed of 5% coffee grounds and 95% recycled polyester, is included. This innovative use of discarded materials underscores the brand's ability to think creatively and sustainably.
Aesthetically, the Big Bang Unico Nespresso Origin is as bold as you'd expect from a Hublot watch. The case and strap glow with vibrant green, a color choice that echoes the watch's eco-conscious mission. The Nespresso logo appears discreetly on the crown, a co-branding choice that underscores the collaboration between the two brands without distracting from the watch's overall design.
On a technical level, this watch doesn't disappoint. With a diameter of 42 mm and a thickness of 14.5 mm, it's a statement piece without being overwhelming. Its movement is the Big Bang Unico openworked automatic chronograph (Calibre HUB1280), composed of 354 components. In short, the Big Bang Unico Nespresso Origin is a timepiece that combines sustainability with luxury, a declaration that luxury and sustainability can coexist.
Conclusion
The collaboration between Hublot and Nespresso has resulted in a watch that is more than just a luxury item. It is a symbol of environmental awareness and commitment to sustainability. The Big Bang Unico Nespresso Origin demonstrates that luxury brands can take meaningful steps to reduce their environmental impact, while producing products that are as desirable and high-quality as ever. This watch is a limited edition, with only 200 pieces available at a price of $24,100 USD. A true gem for collectors and watch lovers, this timepiece offers a unique opportunity to own a piece of watchmaking history and a symbol of sustainability.
