2+1 Recommended by LOFT
Daniel PintoIn this version of our 2+1, we focus on "designer" brands, where the founder's passion and creative freedom come together to deliver truly unforgettable products that are very different from what traditional brands can offer.
1. MING Watchmaker
It's hard to believe that this brand, founded by collector Ming Thein, has only been launching products since 2017. Its design language is so individual, organic, and distinctive, it seems we've been seeing it for decades. Even more impressive is the technical evolution they demonstrate with each release, reaching haute horlogerie complications, multi-dimensional dials, and movement architectures generally only seen in independent watchmakers with stratospheric prices. The waiting lists and demand in the secondary market are the best indicator that good design, done with passion and courage, can elevate you above hundreds of other players in the industry.
Instagram: @mingwatches
2. Minase
Japan, thanks to Grand Seiko and Naoya Hida, is definitely in fashion. But Minase, a relatively underground brand, is pushing the boundaries of Japanese style. Its models are aggressive, multifaceted, and masculine, but they share with their compatriots the attention to detail, the passion for detail, and the ability to offer an incredible watch at an unbelievable price. They've been making a strong entrance lately, even launching a collaboration with Fratello Watches , a development reflected in their social media accounts, with spectacular photography that showcases the stunning colored dials they typically wear, giving them a unique and distinctive look.
Instagram: @minasewatch
3. Agape Design
For our next account to follow, we've chosen Agape Designs, creators of one of the most famous bathtubs in history and owners of some of the best bathroom designs in the world. Browsing their feed is a source of inspiration for your own home, featuring innovative yet luxurious materials, spaces that flow naturally, and materials we don't usually associate with a bathroom. We never thought we'd be so captivated by a faucet set. A true guilty pleasure.
Instagram: @agapebathrooms
